Igniting
the training
market

Helping Pitman Training Group bring focus and innovation to the training market

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Pitman Training Group is the UK’s leading independent training provider and we helped them go from strength to strength.

Reporting directly to their board and fully integrated with their marketing team we helped them achieve some amazing results. But, it all began by them asking us to improve lead generation though their website a much needed boost.

The challenge

A new website was needed. One which got them not just more traffic, but the right traffic, as they were having trouble turning leads into sales. This meant we had to create a site that drove the right people to it through paid search and organic channels so Pitman Training could hit their ambitious growth plans.

Our approach

We got under the skin of their existing search engine marketing, website and competitors. Then, we took what we’d learnt and turned it into a new and improved website with content focused on visitors at different stages of the buying cycle.

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Always improving

Tests were carried out to find opportunities to improve conversion rates and see how we could improve paid search performance year-on-year, whilst reducing cost per acquisition (CPA). In addition to all this, we worked to grow organic visibility through a flexible strategy with legs so it would run and run.

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Exceeding expectations

We successfully improved paid search performance to significantly exceed expectations year-on-year, whilst reducing cost per acquisition (CPA). In addition to this we continue to grow organic visibility through a flexible strategy ensuring we stay ahead of the competition and continuously provide a tangible return on investment.

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45% increase in leads

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22% increase in conversion rate

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56% increase in overall traffic

"We have worked with Enjoy Digital for over seven years, developing a series of websites and improving our digital marketing. We were keen to develop a site which had a flexible structure, which would allow us to move forward with the ever changing world of SEO and lead generation. the result have been impressive, with a 45% increase leads over the period since launch."

Pitman Training
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