With the arrival of the new website, we redefined Nisa’s digital marketing strategy to increase brand awareness and engagement, grow search engine visibility, and increase traffic to the website. The strategy encompassed SEO, paid media, social media, and email marketing.
Key activity on the website included optimising recipes for positive user experience and to increase search visibility and traffic to the site. These optimised recipes were shared on social media alongside a comprehensive engagement plan for maximum exposure. Paid media also supported social media and website offers too, promoting the most exclusive offers through messaging and insight gathered from organic social media activity. Finally, email marketing underpinned all this activity, serving subscribers the latest offers and recipes first.
The results
Nisa’s new website now fosters a sense of community and embodies the experience users can expect in-store.
The award-winning retailer has a central hub for all its activity including its fantastic community work and resources for franchisees.
The site is optimised for mobile users and is at the heart of all digital activity, naturally guiding shoppers through the customer journey and visiting their local store.
A bold but simple colour scheme highlights Nisa’s awards and achievements, offers, recipes and retailers.
Calls-to-action for both consumers and retailers are clearly signposted making navigation and clear division of b2b vs b2c content obvious.