Cooking up a storm online

Moving JLA's direct mail focus to digital

JLA is one of the UK’s leading commercial and industrial laundry and catering equipment providers who we first started working with to help improve their website.

We soon realised that we could do far more for them in the way of results-driven SEO and paid search activity.

 

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The challenge

JLA had a paid search account managed by a third party agency that was providing a low number of leads at a high cost per acquisition. As a result, they didn’t think it was working for them. So, it was up to us to review their account and find ways to get more quality leads at a lower cost. This included looking at new channels and how SEO could attract more customers and more sales.

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Our approach

First, we turned their paid search account around by getting their current campaigns to increase conversions at a lower cost. Using what we’d learnt from this, we then created a hard working SEO and content marketing strategy. In addition, we ramped-up paid search activity by adding display and re-marketing. All this, plus with our on-going conversion rate optimisation recommendations and on-site tests, meant we were continually delivering results and levels of ROI which proved that search marketing was the way to go.

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The results speak for themselves

In fact, JLA were so impressed with our results that they took their existing budget for traditional direct mail marketing and instead used it in digital channels.

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Impressive increases

JLA have seen a 280% increase in paid search conversions

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Conversion costs halved

They've also seen a 52% reduction in cost per conversion

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Cooking up clicks 

40% increase in total site traffic

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Build it better.

Let's talk about your future.

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