Breaking through barriers

Creating a global presence and international launch campaign for Hesco

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Hesco are specialists in flood and defensive barriers, body armour and rapid deployment delivery systems that save billions of pounds in assets and countless lives around the world.

A business with a rich heritage, they’ve completed hugely impressive international projects including building the perimeter fencing at Camp Bastion and flood defence initiatives for Storm Isaac.

The challenge

We needed to create an international website that told the Hesco story in all its glory. One that would show their scale, breadth of service and impact on real world crises in a way that would stop you in your tracks. We needed to think big!

Our solution

After analysing market trends and researching their competitors, we knew that we needed to bring Hesco’s impressive case studies and specialist knowledge to life through great storytelling. Fortunately for us there was a rich vein of content to draw on.


A phased approach

We began phase 1 of the project by developing a body armour microsite on the Umbraco CMS platform as Hesco worked on a rejuvenation of their re-brand. This gave us the technical foundations on which we could continue to build.

With phase 1 complete and the new brand ready for launch, our next challenge was to evolve the microsite into the new and launch it with a bang. Using Hesco's updated branding, photography and video assets, we set about creating an international website to tell the whole Hesco story.

The finished product is a visually rich website that demonstrates Hesco's scale, breadth of services and their impact the Hesco brand has on real world crises.

A successful launch

Over 500 new enquiries were received within the first 6 weeks of launching Hesco’s stunning new website which was backed by an international online campaign using highly-targeted programmatic display advertising. As our partnership together goes from strength to strength, we look forward to working with them throughout 2017 and beyond.

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"Enjoy Digital clearly have the talent to keep up with our ever-changing​ needs and have helped produce our fantastic website. Tracking all our requests through and making sure our needs are met."

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