Serving up
a slice of social

A tasty helping of social customer service for Goodfella's

Goodfella’s Pizza is part of 2 Sisters Food Group, one of the leading food manufacturing companies in Europe.

They had recently launched Little Fella's, a new sub-brand aimed at parents of young children with the goal of offering healthy and nutritious meal options kids will love.

The challenge

The Goodfella's brand team were looking for ways where they could engage with parents, promote their new Little Fella's range while promoting active pursuits and healthy meals across the summer holidays. This was tricky, as pizza and healthy aren't two words you usually see together.

Our approach

Our campaign ‘Little Fellas Summer of Fun’ focused on crowd sourcing suggestions for summer activities and nutritious family meal ideas with prizes for the best suggestions.

We also began a twenty four hours, seven days a week social customer service monitoring programme that responded to all social media enquiries within fifteen minutes during the day and one hour at night.

Engaging customers

The campaign came to life on Facebook and Twitter, where Goodfella's have a good level of engagement with their customers.

Our research showed that there was an opportunity for a lot of interaction with their followers, so we set up a weekly photo competition for parents to show how they keep active during the holidays.

Delivered far and wide

The competition had a total reach of 2,491,102

Topped with positivity

Positive sentiment went up by 104%

Negative sentiment reduced

Negative sentiment decreased by a massive 93%

“It was important to find an agency that approached this brief with some rigour, and took the time to understand the brand and the audience. Enjoy brought some great insight and bags of enthusiasm.”

Digital Manager 2 Sisters Food Group