Bug Blaster

Microsite, game design and development for Fellowes

When Fellowes asked us to create a new website for their rebranded range of specialist technology cleaning products, it was a chance for us to shine.

The new site had to be educational, eye-catching and most of all, it had to reinforce the importance of keeping your hi-tech equipment hygienically clean.

Our solution

We rolled up our sleeves and got to work creating a fun, memorable and educational website, which allowed visitors to quickly find the product range for them.

To really hammer home the importance of using Fellowes products to clean your technology, we developed a fun game called Bug Blaster. This sanitary 'shoot 'em up' not only allowed players to request a free sample of cleaning wipes, but also enabled customers to share the game and their cleaning prowess with their friends across Twitter and Facebook.

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Creating a social buzz

Fellowes' new website was a great success, quickly drawing a large amount of traffic and mentions on social platforms. Offline marketing was also planned to promote the site as Fellowes' main source of product information.

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Services used Experience Design
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