the goods

Building a successful retailer platform for Costcutter Supermarkets Group

Costcutter Supermarkets Group have over 2600 convenience stores and have been serving the UK for almost 30 years.

Following a partnership with Palmer & Harvey, they created a new £5bn joint venture which offered the largest volume of buying power in the UK convenience sector. This needed a new IT and marketing infrastructure - the key to this being the creation of a central platform - ActivHUB - which would unite all the systems required by their retailers.

The challenge

During the Discovery stage, a number of key requirements were highlighted for the content management system including the need for advanced personalisation and marketing automation.

ActivHUB also had to drive user uptake and franchisee engagement by offering a seamlessly integrated digital experience with the businesses six legacy management systems. Time to roll up our sleeves.

Our solution

To achieve the required level of personalisation and marketing automation, Sitecore was selected as the Enterprise Customer Experience Platform on which ActivHUB would be delivered.

To ensure the platform would resonate with the retailers, the user experience design was based on franchisee and head office insight. This was all integrated into Costcutter Supermarkets Group's ActivTechnology suite.


Satisfying the retailer's needs

To deliver great quality on time and on budget, we worked closely with Costcutter Supermarkets Group's IT team to seamlessly integrate the legacy systems with the new Sitecore-powered ActivHUB.

As a natural next step to evolve the ActivHUB experience post launch, we also developed a handy mobile retailer app which allowed orders and product searches. Using a barcode scanner, retailers they could quickly add products with low stock levels to their order.


A huge success

The launch of ActivHUB was a huge success, with 91% of users accessing it at least twice in the first week.


High engagement

Engagement levels are high with retailers using the system to communicate while using the vital systems required to run their stores successfully.


A trusted digital partner

As Costcutter’s trusted digital partner, we have become their official full-service agency and have been involved in other areas of their business, including the development of their B2C website and a franchise app.

"Enjoy Digital were invited to be our digital partner as they not only offered a skill-set that was complimentary to ours, but they really understood our business. As a certified Sitecore development agency, I am confident that Costcutter Supermarkets Group have both the platform and the agency to drive our digital presence forward."

Head of Digital Costcutter Group
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