Nano Banana is Google's new AI model (part of Gemini 2.5 Flash) that enables you to generate images from scratch or image edits through references and prompting.
Instead of manually tweaking visuals in Photoshop, you can now just tell the AI what you want, and it’ll instantly generate or edit images for you.
Nano Banana's real potential for designers is its incredible consistency. It can maintain a character's likeness, a product's details, or a visual style across every image you generate or edit. This means you can create a huge volume of perfectly unified, on-brand visuals at the click of a button. It’s great for eliminating image inconsistency and lets you iterate until you are completely satisfied with the end result.
As AI continues to become woven into everyday software and people’s browsing habits, tools like Gemini and ChatGPT will start to feel like second nature and it’s only a matter of time before websites start integrating AI-powered features directly into their shopping experiences.
So, how might Nano Banana reshape the way consumers interact with retail websites? Let’s explore a few ideas…
Does this suit me? - Smarter fashion previews
Imagine you’re browsing a clothing site, liking the look of a few outfits but unsure if they’ll actually suit you. Wouldn’t it be amazing to see yourself wearing them before hitting the purchase button?
People are already experimenting with Nano Banana to dress themselves in virtual outfits or create style moodboards. Retailers could take this a step further by letting users upload a photo and instantly see how their basket items look on them. The AI could even place you in a realistic setting, like a sunny park if it’s a summer outfit.
The perfect paint - visualising home styling
Anyone who’s decorated their home knows how pricey paint can be. That’s why choosing the right shade before buying is crucial.
Tester pots can help, but they’re limited. It’s hard to tell how a small sample will look across a whole room. Many paint brands use lifestyle photos or virtual visualiser tools (such as the Virtual Assistant for Valspar which was designed and built here at Enjoy). Tools like these use preset rooms to help customers explore colours with confidence and imagination.
Now, imagine taking that a step further with Nano Banana. Upload a photo of your living room, pick your preferred paint shade, and instantly see how your walls would look after the makeover.
It’s a personal and a more realistic way to make the right choice before you even pick up a brush.
Updating your style - smarter salon bookings
Booking a haircut online is usually pretty basic. You pick a time, a stylist, and a type of cut, but what if AI could make that experience more interactive?
With Nano Banana integration, customers could upload a photo of themselves and preview different hairstyles to see what suits them best. It would also help stylists clearly understand what the client wants, meaning no more awkward “just a trim” miscommunications.
This kind of functionality could make salon bookings more engaging, encourage experimentation, and give customers more confidence in trying new looks.
Changing spaces - trying before you buy on consumer goods
The same “try before you buy” principle mentioned above could easily extend to consumer goods.
Imagine shopping online for a new throw or wall art and wondering if it’ll match your space. With Nano Banana, you could upload a photo of your room, add the items you’re considering, and instantly see how everything looks together.
It’s like having your own digital interior designer minus the guesswork.
Summary
If Nano Banana AI becomes easy to integrate into websites, it could completely transform how retailers connect creativity, technology, and personalisation.
By letting customers visualise products, spaces, and styles in realistic ways, brands can make online shopping feel more engaging, confident, and useful.
As AI continues to blend into everyday browsing, the retailers who embrace tools like Nano Banana won’t just improve their user experience, they’ll set a new benchmark for innovation and convenience in digital retail.
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