Last month, we were named Performance Marketing Agency of the Year at the Prolific North Marketing Awards 2025🎉
It was a huge recognition of how far we’ve come as an agency and of the incredible results our team has delivered for clients over the past year.
What the award means
This award is a big milestone for us. It celebrates an agency that’s evolved from delivering great campaigns to becoming a genuine performance partner, one that’s strategic, curious, and keen to really understand the problems our clients are facing.
Over the past 18 months, we’ve strengthened our performance offering, invested in smart tooling, and embedded ourselves more deeply in our clients’ businesses to help them grow faster and more efficiently.
Some of the highlights that helped us earn the title include:
- 13% growth in performance-based clients
- 93% client retention rate
- 359% uplift in conversion rates across our client portfolio
Insights from the winners’ roundtable
Following the win, Matt Shaw, our Head of Growth joined an exclusive Prolific North Winners’ Roundtable, bringing together leaders from across the region to speak openly about what’s changing in our industry and what’s coming next. Many of the themes mirrored what we’re seeing day-to-day, and it was reassuring to hear the same challenges, opportunities and shifts echoed across the room.
Key takeaways included:
- Clients want more strategic partnership. Budgets are tighter, expectations are higher, and brands want agencies that can flex with them.
- Operational excellence matters. Strong delivery processes, senior talent and pricing discipline are becoming real differentiators.
- AI is now a core enabler, not a novelty. Leaders are using it to enhance quality, speed and insight, not replace human creativity.
- AI search is already influencing lead gen. Agencies are adapting SEO for AI by adding clearer FAQs, structured answers and more “snippet-ready” content.
- Culture and people remain the long-term differentiator. Even with more automation, trust, expertise and human judgment are still what clients buy.
These conversations reinforced a lot of what we’re building into our own roadmap for 2026, balancing smart automation with creativity, sharpening our specialisms, and doubling down on the partnership mindset that drives performance.
looking ahead
Winning Performance Marketing Agency of the Year is a proud moment, but it’s also a reminder that great performance doesn’t happen by chance. It’s built on people, partnerships, and a shared ambition to do things better.
A huge thank you to our team and clients who make that possible every day. Here’s to another year of raising the bar for performance.
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