We’re absolutely thrilled to share that we’ve taken home Best PPC Campaign (Large) at this year’s UK Agency Awards for our work with Hunters, one of the UK’s leading estate agency networks.
This was a chance to take a step back, dig into the real challenges Hunters were facing, and create a strategy that worked not just for their marketing team, but for every single branch across their network.
understanding the challenge
When we started working with Hunters, they were facing problems we see a lot in the property sector:
- Their ad spend was high, but the results weren’t keeping pace
- Campaigns were too broad, so local branches weren’t getting enough leads
- And when customers did click, the online valuation journey wasn’t always easy to complete
We knew that fixing this wasn’t about spending more money, it was about getting closer to the customer, removing friction, and making sure every penny of the budget worked harder.
We rebuilt their Google Ads account from the ground up, putting local visibility and customer experience at the heart of the strategy:
- Hyperlocal campaigns for every branch, with tailored keywords, ad copy, and landing pages
- Smarter budget allocation to prioritise high-intent searches over broad brand terms
- CRO improvements to streamline the valuation journey, remove usability barriers, and build trust with potential customers
This combination meant we could connect people searching for an estate agent in their area with their local branch, and make it easy for them to book a valuation in just a few clicks.
results
The outcome was record-breaking:
- 70.6% increase in valuation leads (from 2,660 to 4,537)
- 23.4% drop in cost per valuation
- £17.25 ROI for every £1 spent on CRO improvements
- Record months in 2025, with March delivering the highest valuations since 2018
All of this without increasing spend, proving that smarter thinking really can beat bigger budgets.
What Hunters had to say
Austin Hedley-Richards, Head of Marketing, The Property Franchise Group
why this win matters
For us, this award is about more than just results, it’s about collaboration, insight, and solving a real business problem together.
As Cesca Mehl, Senior Head of Performance at Enjoy, said:
“This was about getting the basics right and doing them really well.
We spent a lot of time understanding how the business actually worked on the ground, and used that to shape a structure that would support all 200+ branches.
The team put in serious effort, testing, refining, and improving week in, week out. The results were great, but the biggest win was seeing how solid and sustainable the setup became over time.”
A huge thank you to the brilliant team at Hunters for trusting us to transform their PPC and CRO approach, and to our own team for their dedication and creativity in making this project a success.
ready to get more from your marketing budget?
This project is proof that you don’t always need to spend more to grow, you just need a smarter approach.
If you’re facing similar challenges, we’d love to chat.
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