consumers don’t shop like they used to

Consumers don't buy products the way they used to.

The purchase journey has always been complicated but now, more than ever, consumers are moving between platforms to find the most trusted brands. Traditional customer journeys are becoming less predictable, and marketers are having to rethink how they build visibility, trust and influence.

Join Enjoy Digital and marketing leaders from some of the UK's biggest brands such as Jacuzzi, Ronseal, Valspar and House of Rohl (V+A Baths and Perrin & Rowe), as we discuss how AI is changing the way people discover brands, research products and make buying decisions, and what marketers can do about it.

The discussion

Although the discussion is centred around home improvement brands, the insights and challenges being explored apply to marketers across retail, manufacturing, consumer goods and any organisation adapting to changing customer behaviour.

We'll discuss topics including:

• Why trust matters more than ever
• How AI is changing the way people search for information
• How AI search and answer engines are changing brand discovery
• How search, social media and content are working together
• The changing role of brand and performance marketing
• Where our panel sees consumer marketing in 2027

WHY ATTEND

• Understand how customer journeys are evolving
• Understand how AI is affecting search and discovery
• Hear practical lessons from marketers at leading consumer brands
• Explore how trust influences buying decisions
• Take away ideas you can apply to your own marketing
• Connect with other marketers navigating similar challenges

This will be an open panel discussion, giving attendees the opportunity to hear different perspectives from leading brands and ask questions at the end of the session.

AGENDA

• 4:00PM: Welcome
• 4:10PM: Panel discussion

How AI is changing customer journeys, search, content and trust.

• 4:45PM: Looking ahead

Where do we think consumer marketing will be in 2027?

• 5:00PM: Audience Q&A
• 5:10PM: Networking
• 5:30PM: Close

Light refreshments will be provided.

Who you'll be joining

Hosted by Enjoy, a digital experience and performance marketing agency with over 18 years' experience supporting organisations.

We partner with brands across manufacturing, consumer home improvement and trade and professional networks including Sherwin-Williams, Ronseal, Valspar, Jacuzzi, Camira Fabrics and Saint Gobain.

Host

Nick Phillips

Nick is our Senior Strategist, helps organisations understand changing customer behaviour and turn those insights into practical digital strategies. Working across research, customer experience and digital transformation, he supports brands in navigating new technologies while keeping customer needs at the centre of decision-making. 

Speakers

Matt Shaw

As Client Partner for Enjoy's home improvement clients, Matt works with some of the UK's leading  brands to help them grow through digital marketing, customer insight and technology. Matt helps brands adapt to changing customer behaviour and build marketing strategies that deliver long-term growth. 

Cara Bradney

Cara leads marketing for one of the world's best-known home and wellness brands, Jacuzzi Group UK, overseeing brand, digital and customer marketing across the UK. She'll share first-hand experience of how changing customer expectations, new digital channels and evolving buying journeys are influencing marketing strategy, and how established brands are adapting for the future. 

Tobie Lewis

Tobie leads brand and digital communications for some of the UK's most recognised decorating brands, including Ronseal and Valspar. With more than 15 years' experience across brand marketing, communications and PR, he'll discuss how established consumer brands are balancing long-term brand building with digital innovation as AI and changing customer behaviour reshape the marketing landscape. 

Fran Aukland

Fran leads digital marketing and e-commerce across four premium interiors brands including House of Rohl, V+A Baths and Perrin & Rowe. With extensive experience in digital growth, e-commerce strategy and launching brands into new markets, she'll share how premium brands are adapting to changing customer journeys, evolving search behaviour and the increasing influence of AI on product discovery.