Knowledge works

Creating a user friendly site for The Knowledge Partnership

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The Knowledge Partnership (TKP) is an independent marketing and communications consultancy that focus on providing excellent service and insightful advice to their clients.

With over 10 years’ experience working within the education industry, TKP are now renowned as an international brand operating within the UK, Australia and Asia.

Our solution

Prior to examining the website, we held a discovery workshop to give us a thorough understanding of TKP’s business, clients and services. As a result of this we developed an insight driven strategy to ensure we met their key objectives.

Our first task was to come up with a design that would be a transformation of their current site whilst demonstrating TKP’s personality, core values and company history. Therefore, we designed a website that was clean, concise but also incorporated elements from their logo and brand colours throughout to make the design visually striking and stand out amongst competitors.

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Data lead insight

During our analysis, we found that users were often left confused about TKP’s services as the existing site was content heavy and many page layouts lacked structure. Our main aim was to strip back the sitemap and number of pages and replace them with cross promotional pods designed to educate and reinforce users of the service TKP provide.

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Focus on leads

Primarily a lead generation website, we wanted to make the website as engaging as possible and to do this we created multiple calls to action throughout the site, put the newsletter sign up within the footer and improved data capture. As part of this, TKP wanted an easy to manage CMS that was adaptable to their needs, so we chose Umbraco due to its user friendly interface.

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"Enjoy Digital have created a website that conveys the ethos of our business and brings out TKP’s website. Throughout this process, They have kept everything moving ensuring we hit our deadlines and was always there to offer advice and their digital expertise. We would recommend others to use Enjoy Digital. Just look at our site, it looks great!"

The Knowledge Partnership
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