Our solution
We produced an animated video which explained the impact of the levy and made it clear how it can change. Working closely with Hudson Contract, we produced a script that clearly communicated the complex themes. The script addressed the key issues the levy creates for construction firms and encouraged viewers to take action.
Following the development of the script, we produced a detailed storyboard which further developed the message through the use of clever transitions and animation, strengthening and bringing the message to life. The result was a vibrant and engaging piece of content that clearly and concisely covered a range of complex issues.