Emily Cecile-Pritchard CWGC’s Digital Specialist“For us, we felt that the team at Enjoy Digital really understood the crux of our ethos, through their content and user experience focus, whilst at the same time, presenting the technology advancements we need in place to make this happen. This is just the start for our digital future, and we are excited to see the development unfold.”
CWGC wanted a new website that would provide the foundation for its future ambitions to become a heritage brand.
To achieve that, the website needed to highlight the work of CWGC to improve its brand awareness and position
A difficult-to-manage CMS within the old website had made content creation challenging and demanding which meant that CWGC found it difficult to promote the full range of its activities and sufficiently highlight the stories of those it commemorates.
As a result, the main focus of the website was its casualty search function. However, this required perfection from users who had to know exact service numbers or names to get the expected results. This impacted CWGC’s ability to reach a wider audience outside of historians or experts and appeal to members of the public with an interest in their family tree and history.