A platform for change

Creating a sustainable customer experience for Comply Direct

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Comply Direct are experts in business compliance and recycling as well as providing low cost, innovative and integrated environmental solutions.

As a forward thinking company, they needed a new up-dated website which was flexible, scalable and championed their ethos.

The challenge

We needed to design & develop a website on a scalable CMS platform that would integrate with their new CRM system that was on the way. It needed to set Comply Direct apart from the competition by bringing the company’s personality to life with what we designed carried through to their member’s portal for a seamless and consistent experience.

The new website also needed to include key ways to engage users such as a compliance data uploader, promotional messages and profile completeness. Finally, with compliance being relatively new to lots of businesses, the site had to make it easy to find information and your obligations as a company.

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Our solution

Using our SEO expertise, we stripped everything back to focus on Comply Direct’s key services. We then built their website around relevant high volume search terms. By keeping content simple, users could navigate the website and find what they were looking for quickly and easily.

To make pages engaging we created interactive obligation calculators which gave clear answers as well as providing information through easy to navigate content. We also used multiple calls to actions across the site to increase the conversion from leads to customers.

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