Camira Fabrics, a global leader in high-performance and sustainable textiles (including the iconic seat fabric for the London Underground), approached us with a key challenge - their Kentico-based website was holding them back.
It was archaic, difficult to manage, and delivered a poor user experience, which was a mismatch for a brand celebrated for innovation and design excellence.
They wanted a digital experience that could grow with them, connect with international audiences, and reflect the craftsmanship and sustainability that define the Camira brand.
We designed and built a completely new digital platform, combining strategic UX design with robust development to deliver a future-ready website on Umbraco, using Umbraco Commerce.
Our process began with an in-depth UX discovery phase, including:
The design system provided the creative and structural foundation for Camira’s evolving digital brand, including:
On the technical side, we used Next.js for performance and responsiveness, integrating with Umbraco Commerce via a bespoke REST API. This allowed for:
The result is a high-performance digital ecosystem that reflects Camira’s design leadership while meeting complex B2B demands with simplicity and elegance.
Camira’s new platform has redefined its digital capability, creating:
This work was awarded the Best Umbraco Commerce Solution Award, with the judges commenting:
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