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Change is inevitable, growth is the goal and uncertainty is the obstacle, creating a plan of action is the logical next step.
Read moreSpread the word. Turn your employees into advocates and build your brand from within.
So what’s the alternative and how do we spread our ideas to build an engaged audience and recruit brand advocates in the most effective way?
Research shows that, on average, 21% of employees are ‘advocates’ and 33%* have the potential to be an advocate. An employee advocate is simply someone who raises awareness of the brand they are employed by, through digital media or offline channels, and generates positive exposure in the process.
(Source: Weber Shandwick)
Employee Advocacy programmes are designed with four key objectives in mind; to improve workforce communications, turn employees into advocates, enable sales conversions and to recruit and train employees. At the core of every programme is a content development and distribution strategy aligned with your brand values and marketing strategy.
We work in close partnership with PostBeyond to deliver our Employee Advocacy programmes using their market leading content management and distribution platform. PostBeyond provide the platform and reporting capability and we deliver the strategy, training and implementation, working together towards one common goal - a highly engaged workforce, committed to building your brand.
Change is inevitable, growth is the goal and uncertainty is the obstacle, creating a plan of action is the logical next step.
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