WHAT’S NEW IN PR AND SOCIAL

Enjoy Digital
By Enjoy Digital
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Girl Power Goes Global To Spice Up Rights For Women

‘Girl power’ has come a long way since the days of the Spice Girls, but this week Global Goals has revived the hit song ‘Wannabe’ in a PR and social media stunt to address issues still affecting women worldwide.

International female celebrities joined forces to perform a remake of the classic video, highlighting key messages such as calling to end child marriage, provide quality education for girls and equal pay for equal work, and to end violence against women:

Global Goals is also calling on all girls to share a photo through social media with a written sign of what they want to see change for women, with the hashtag based on the Spice Girls lyrics; #whatIreallyreallywant.

Famous women such as actress Emma Watson and beauty vlogger Tanya Burr have all got behind the campaign and shared their campaign selfie, and Spice Girls Emma Bunton (Baby Spice), Victoria Beckham (Posh Spice) and Mel C (Sporty Spice) also tweeted their support for #whatIreallyreallywant:

Twenty years today since its release, ‘Wannabe’ is paving the way for a new era of girl power. This social and PR campaign has put a simple yet engaging and creative twist on a timeless classic, proving it’s still as an empowering song as it’s ever been, and is the perfect choice to support Global Goal’s vital message of bringing equality to women across the world.

The aim of the campaign is for Global Goals to address the United Nations in September to campaign for the end of poverty and inequality which disproportionately affects women. The mission is for world leaders to put girls and women first in policies and plans to address and promote gender equality, and provide the right for women to equal opportunities to live their lives without limitations, and be who they ‘wannabe’!

 

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