What's New in Search- Frozen food, dream jobs and Rank Brain

Enjoy Digital
By Enjoy Digital
5 minutes to read

It’s that time again when we delve into what’s new in search this week!

PR AND SOCIAL

Kathryn describes how Twitter’s new feature is bound to stick:

Twitter continues to appeal to millennials with a new tool allowing users to add sticker images over their photos.

Although putting stickers on photos isn’t new in itself (it’s a common gimmick on most smartphones), Twitter is making it easier to connect with other users that have used the same sticker in their pictures, making stickers perform like a visual hashtag:

Although it’s early days for this new feature, it holds interesting possibilities in marketing for brands; enabling them to find new ways to engage its audience. It will also be interesting to see if new stickers are rolled out for key events, such as the upcoming Olympics or the next series of Game of Thrones (who wouldn’t want to add a Stark banner in their photo?)

What are the chances?

Using data from LinkedIn and Google, the online gaming company WinkSlots has developed a new interactive infographic, allowing users to explore their chances of landing their dream job.

A selection of interests is offered, with a variety of ‘dream jobs’ related to the theme available, allowing the user to see how competitive the profession is, along with a description of the role, and the average salary and the qualifications needed.

For example, selecting ‘Books’ offers the role of Journalist, which can see an average salary of £34,279, and a required degree in literature, the arts or a conversion course in journalism. Alternatively it advises “Or start at the bottom and work your way up”.

Cup of tea anyone?

From film to flight- travel for TV and Film fans:

Destination infographics are a popular form of promotion within the travel industry, and a new infographic by Just the Flight is no exception. The flight search website produced its own infographic, promoting the top locations used in a wide range of famous films and TV series.

From exploring the infamous Game Of Thrones city King’s Landing aka Mdina in Malta, to discovering the inspiration for Arendelle from Frozen aka Nærøyfjord in Norway, the infographic relates the location used, and a brief snapshot about the place represented in the fictional series or film.

For movie and TV fans alike, a chance to travel to the sites of their favourite film destination will hold particular appeal- anything to escape our current abysmal summer!

 

Patrick discusses how Iceland went all out to Iceland:

On Monday, we English arguably watched the most disappointing game of football we’ve ever seen our national side play. The whole country was suffering from the disappointing defeat, except one English frozen food company; Iceland.

Iceland were bombarded on Twitter with well-wishers who mistakenly mistook them for the Icelandic national football team and not the frozen food specialist. They were quick to respond with witty tweets and lots of engagements with these users.

Iceland also penned a sponsorship deal with Iceland’s national football, which has resulted in hilarious videos being posted, maximising their exposure of the defeat:

Work wellness

Tech Company Limeade created a report and infographic which works to see what employers can do to make wellness programs succeed in the workplace.

Wellness programmes can prove difficult to get employers to sign up and stick to them. Limeade conducted a survey, where they found that 52.6% said that a lack of participation of is the biggest problem when it comes to employee wellness programmes.

Limeade came up with this infographic about how to keep employees’ interest healthy and thriving in the workplace.

Highlights included:

  • 6% of employers see incentives as the most important factor to a successful wellness program
  • Integrating wellness programs with other HR initiatives has been proven to increase employee participation, and
  • 44% of employees surveyed said thinking about work keeps them up at night.

PAID SEARCH

Giada looks at new trends for Google and Amazon:

Earlier this week, we discussed how Google officially announced the replacement of the yellow advert labels on Google search, with green ones. The general expectation in the digital marketing world was that we would see advert CTRs soar and that PPC would cannibalize even more traffic from the organic listings.

Although the update is still very recent, there has already been some debate over the initial results; with some confirming this hypothesis, and others reporting minimal changes.

Wordstream's study showed that the ratio between search partner CTR and Google search CTR has changed since the update. Google search now has a CTR that is 13 times higher than that of search partner sites. Previously it was only 11 times higher. Some argued, however, that using search partners as a constant would likely have led to inaccurate results as the list of partners frequently changes.

For now, we have yet to see any significant impacts on any of our accounts but we are keen to gather more data before we carry out any analysis of our own.

In other news, Amazon has been found to be the leading platform when it comes to product research, so Google is now running tests that involve almost exactly replicating Amazon's pages. One test includes displaying a Product Listing Ad (PLA) with no retailer info which, once clicked, takes the user to a Google Shopping page that shows retailer promotions and links, reviews, related products, maps to nearby stores and more.

 

SEO

Alex still has the buzz from the Google Summit:

The news this week is still the buzz around the Google Summit from last week. In the last blog I mentioned that Google had stressed the importance of AMP pages this year. This week there has been more news about Rank Brain.

Rank Brain is Google’s machine learning. It confirmed earlier this week that it is now involved in every search query entered into the index and effects rankings in the SERPs. There are many ranking signals which are taken into consideration, and Rank Brain is now considered the third most useful signal.

In other news a trending topic this week seems to be about keyword research. There has been a lot of talk of how Google’s keyword planner is no longer giving accurate results. Search Engine Land has a great post on the 7 types of keywords which you should be targeting, as well as how to build your SEO strategy, structure your content and how to target your audience.

Finally, another post I have seen provides a summary of the recent changes in the SERPs. This includes rich cards, changes in page titles and AMP news sections.

 

That’s it from us and the world of search for this week. Make sure you tune in the same time next week folks ;)

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