What’s New In Search? 10th June 2016

Digital Marketing Team
By Digital Marketing Team
5 minutes to read

Welcome to our weekly round-up! Every week we discuss what’s been happening in the integrated world of Digital Marketing.

Social Marketing

Kathryn reviews how Twitter is giving some friendly competition for the Euros a kick on social:

To mark the launch of the Euro 2016 tournament, Twitter is allowing fans to get emojinal when they share the hashtag #Euro16, with an emoji of the Euros trophy appearing in all tweets, including ours!

In addition, for each of the team’s nations competing in the Euros, an emoji of their flag will appear with specific hashtags, such as a St George’s Cross flag emoji appearing when the hashtags #ENG or #TogetherforEngland are used.

Orange has also partnered with Twitter to bring a spectacular light show to Paris. The iconic Eiffel Tower will be illuminated each night with the colours of the nation which has shown the most support for their football team with the use of the country’s Euros hashtags (eg. #FRA for France).

Along with this, the best Euros tweets from that day will be projected onto the Eiffel Tower and visible for all to see, boosting social engagement for the Euros and “giving fans the opportunity to decide how Paris and the Eiffel Tower will participate in celebrating UEFA EURO 2016.”

 

Paid Search

Giada has spotted some interesting updates in Googles index and across paid search:

Google is once again testing the impact of having a grey background (previously rolled out for a period in 2013) with every result, for both paid and organic, and with results enclosed in separate white boxes or cards. 

Following the removal of side adverts, it's another great way of simplifying the SERPs, especially with the upcoming launch of expanded adverts as well as all the additional extensions that are now available. It also allows users to easily distinguish listings and helps individual results stand out even more:

Another couple of trials that Google is running include a new look for the 'people also search for' feature on mobile, which now appears as a scrollable carousel, and the new 'nearby' and 'trending' tabs in the mobile search widget.

Bing announce accepting signups for shared budgets pilot:

Shared budgets are a feature that have been available in the AdWords interface for quite some time, and are handy when you have allocated budgets for different locations and multiple campaigns for each to manage. Bing have also assured advertisers that Bing Ads will be able to support expanded text adverts by this summer, so you'll still be able to directly import ad copy from AdWords into Bing without having to make any edits.

 

In the social world...

From July Instagram will be launching their algorithmic feed, which will sort people’s feeds based on what they’re most likely to be interested in versus what was most recently posted.

Twitter has also released a slideshow-like carousel ad format in which advertisers can showcase up to 20 tweets, although Twitter recommend no more than 5-7, including ones sourced from other users (with their permission). This new layout may prove useful for advertisers who wish to display separate features of a product or reviews and endorsements from third parties.

 

Search

Alex discusses the latest news for 'rich cards' for Search:

A few weeks ago we mentioned a new feature in the search engine results called ‘rich cards'. Rich cards are an added feature which appears in a carousel at the top of the search engines with added information. Currently they only appear for movies and recipe related content. They are now officially here to stay as there is a section in the search console dedicated to them, as seen below:

Quality content:

Another topic in the industry news this week is ‘quality content’. This is something that appears in SEO news every few weeks as everyone is trying to perfect it from the Google guidelines.

The most important points when creating quality content is to make sure that your content is built for the users and not the search engines. You should always be mindful of whether your content is answering the user query and whether the content is unique.

Google tests for ‘real-time indexing’:

Trusted publishers will begin to reap the benefits of real-time indexing across Googles SERPs, this means there will be no delays in Google discovering and displaying that content.

 

Stay tuned for more updates on the world of Search!

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