The Social Media Update

Enjoy Digital
By Enjoy Digital
5 minutes to read

As usual, a lot has been happening in the world of social media recently. Here are some of the things that have caught our eye.

‘Fakebook’

Facebook, Facebook, Facebook. Instead of spreading the news, it actually finds itself in the news but for all the wrong reasons. The Facebook newsfeed algorithm continues to mystify all and now it finds itself under scrutiny following reports that “fake news” surrounding the US Presidential Election made its way onto A LOT of people’s timelines.

Stories such as “FBI agent suspected in Hillary Clinton email leaks found dead in apartment in murder-suicide” and “Pope Francis shocks the world, endorses Donald Trump for president” skyrocketed up the newsfeeds with shares and likes in the thousands, and guess what? If it wasn't already obvious, they were fake.

Now Facebook is scrambling to retain its news distributing credibility and, what’s even more worrying for Zuckerberg and co., previous concerns about Facebook’s control over how news is read, watched and listened to have hit boiling point.

If only there was a way Facebook could keep itself out of the news? Oh, wait…

Facebook Business update

But it’s not all doom and gloom where Facebook is concerned - a future update will see a combined inbox for Facebook Business pages linking Facebook, Messenger and Instagram.

This is set to help small businesses keep track of their customer queries, allowing them to reply to Facebook comments, visitor posts, reviews, messages and Instagram comments directly from a streamlined central inbox.

Business users will also be able to label customers to give an indication of how frequently someone interacts with them e.g. ‘important’ or ‘regular customer’.

Instagram joins the live party

After the huge success of Twitter’s Periscope and Facebook Live, Instagram has thrown its hat into, deep breath, the user-generated live video experience ring. Instagram will implement this new feature in a way that targets ordinary users, unlike Facebook’s Live platform which is geared towards media companies and businesses. The live video feature will work within Instagram’s Stories and users can go live to their followers at the click (well, after a quick swipe) of a button.

It will be interesting to see how it competes with Periscope and compares with Facebook Live.

We wonder what’s next. Uber Live? Spotify Live? LinkedIn Live? Who knows?

Snapchat Spectacles – a spectacle in itself

Google Glass’ cooler (cheaper!) younger brother popped up for the second time in New York earlier this week. Hundreds queued in the cold Manhattan November weather to try and snap (sorry, couldn’t resist) up a pair of Snapchat Spectacles.

The glasses are fitted with built-in video and photo taking capability and cost $129.99 – but only if you’re lucky enough to grab one.

What do you think of these stories? Will Facebook recover from this blunder? Let us know in the comments.

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