Say Hello To... Luigi Raw

Luigi Raw
By Luigi RawDigital Insights Manager
5 minutes to read

Hey! I’m Luigi Raw, a self-confessed geek (some would say nerd) who, despite popular belief, does not have a brother called Mario, run a plumbing business or own a pizza restaurant.

What is your favourite thing on the internet and why?

Reddit, it is the source of everything weird and wonderful the internet has to offer.

Which app could you not live without?

This one is easy… my camera app! When it is not capturing parts of my family and social life it is quite often used for taking a quick note of things from whiteboards to circuit boards. Best way to remember something is to immortalise it with a photo.

Let’s get cheesy… share with us your work mantra and a quick doodle of yourself.

I have always worked by “innovation is about imagination” which is my preferred replacement for the term “thinking outside the box”.

When you’re in charge of the office/studio playlist what are your top 3 picks?

I am sure some of my selections may not be to everyone’s taste so this is a reserved selection…

  • In This Moment - A Star-Crossed Wasteland
  • Dru Hill – This is What We Do
  • Jeff Wayne – Forever Autumn

Favourite social/digital campaign by a brand/service?

Well, the Cadbury’s drumming gorilla is still a great one but more recently I have to say that the ‘Scorned Women’ Maltesers ad is hilarious. Having said that, I think I would have to take this back to my childhood a little with the Smash Mash ads.

Tell us your party trick or a hidden talent.

Not sure I have either, although I do have a semi-photographic memory and I have also been known to make the occasional glass of red wine disappear. 

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Articles by Luigi Raw

Biography coming soon!