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Partnering with Britain’s next big touring car racer

Naomi Busuttil
By Naomi BusuttilPR and Social Media Manager
5 minutes to read

Without the support from local businesses we wouldn’t be in the position we are in today, so we take every opportunity to give back. We’ve combined this with our passion for sport and have sponsored the hottest rookie in British Touring Car Championship racing.

Meet Senna

Senna Proctor, 19 from Driffield, East Yorkshire currently competes in the British Touring Car Championship, securing a seat within the Power Maxed Racing team for the second year running.

Tipped for big things, Senna was crowned the British Touring Car Championship’s Top Rookie in his debut year and secured the Jack Sears Trophy after beating the competition by almost 100 points.

Racing to the top

Just as he ended last season on a high, Senna has started this one in top form.

At his recent Brands Hatch race Senna started 27th on the grid and gave an astounding performance to finish the race in first place.

It’s clear that Senna is going to go on to achieve great things.

Senna ProctorSenna and Chris Jackson

Securing sponsorship

We can’t wait to see Senna progress as a driver, which is why we’re working closely with him to support his digital marketing and PR activity.

This in turn will help Senna secure sponsorship and partnerships from businesses and racing fans. With this, he’ll be able to keep racing and make his mark.

Senna commented: “The support I’ve received from Enjoy Digital has been really great. We’ve already worked together on a social media strategy and some brilliant video content which showcases some of my best moments on the track, as well as what businesses can get from a partnership with me. I’m looking forward to a long and productive partnership.”

Our Managing Director, Chris Jackson added: “British Touring Car Racing is a passion for many of us here at Enjoy Digital so we jumped at the chance to support Senna on his journey to the top. He is an incredibly impressive talent and fantastic young guy, and we’re absolutely thrilled to be working together during this crucial stage in his career. We’re proud that the Enjoy Digital logo will be taking pride of place on Senna’s car for the upcoming season.”

Get involved

Senna is still looking for sponsorship so this is your opportunity to champion a rising star. We’ve already told you how talented he is but here’s your chance to see for yourself.

If you’d like more information, visit www.sennaproctor.com

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Articles by Naomi Busuttil