How to keep up with social media news and trends

1st September 2022

Jess Hodgson

PR & Social Media Executive

5 minutes to read

If you’re a social media marketer, chances are that you’re on the lookout for cost and time effective ways to keep tabs on the latest news, trends, and updates.

But, in a landscape that’s subject to such constant change, this can often be a tricky task. Here are our five top tips to help you become a social know-it-all.

1. Subscribe to newsletters

Signing up to newsletters ensures a steady stream of updates are hitting your inbox on a regular basis, often daily or weekly. This way, you won’t miss out on key changes and there are plenty of options depending on your specialism. Some newsletters we can’t live without include Future Social and Social Media Today.

2. Use social listening tools

Social listening helps you to monitor conversations related directly to your industry, which means you can easily track trends and updates that are specific to your brand’s marketing activity. You can use third party tools like Pulsar, or set up Google Alerts and monitor hashtags to practice manual social listening.

3. Follow social media gurus

Sharpen your skills by paying attention to what the social media experts have to say. Whether it’s keeping up with platform changes through Instagram CEO Adam Mosseri, or getting the lowdown from industry analyst Matt Navarra, it’s a good idea to follow the gurus and turn on their post notifications.

Why not make a Twitter list to consolidate all of the key voices in one stream?

4. Attend webinars and read reports

We know it’s important to stay up to date with the latest trends, but what about proactively planning for future ones? Companies like GWI and Pinterest who often share insights that predict consumer trends and behaviours, and how we as marketers can expect the social media landscape to change as a result.

These findings are usually disseminated as reports, and followed up with interactive webinars featuring keynote speakers and Q&A sessions.

5. Watch our monthly news round-up

‘This Month in Digital’ is our TikTok series designed to keep you up-to-speed on all things digital marketing, from Social Media to SEO, PPC, and UX. Follow us right here and lookout for it at the end of each month. If you’re short on time, we also share updates across our Facebook, Twitter, and LinkedIn profiles.