Paid Media Specialist

Responsibilities:

• Working alongside the Strategy and Performance teams, you will be responsible for researching, planning, and building successful paid media strategies as part of an integrated approach to achieving client objectives.
• Running the day-to-day management across multiple paid media accounts/strategies concurrently
• Carrying out in-depth account audits to identify weaknesses and provide recommendations 
• Actively monitoring account performance data  & improve accounts/campaigns on a daily basis to achieve specified key performance indicators (KPIs)
• Working alongside the CRO, UX and Creative teams to devise and implement ongoing tests in order to consistently improve performance (within the paid accounts, the creative and landing pages). 
• Efficiently managing clients paid media spend across channels/platforms in line with allocated budgets
• Creating 90-day rolling activity plans highlighting what impact the activity will have on any forecasts and the client's KPIs and objectives.
• Forecasting the impact planned paid media activity will have on results against KPIs/Objectives
• Working with the Project Management team, you will be expected to estimate tasks, plan and schedule your workloads in line with 90-day plans or project deadlines.
• Keeping clients/internal teams updated on activity and performance through regular insightful reports/meetings
• Scoping out the opportunity for potential new clients and contribute to new business pitches
• Working closely with junior members of the paid media team to ensure they are on top of their work, achieving objectives within the time allocated, and meeting deadlines
• Assisting in continuously developing working practices/processes/resources to improve results and improve efficiencies
• Following the latest developments in the paid media

Benefits

• A welcome package on your first day filled with your favourite drinks and treats
• 25 days holiday + bank holidays + half a day off for your birthday + buy up to 3 days extra holiday
• Hybrid working & flexible hours - work two days or more in the office & the rest from wherever you like
• Your choice of monthly socials whether it’s trampolining, axe throwing, pottery lessons or a pint in the pub
• Last Friday Club monthly get together featuring guest speakers, food, drink and more
• Regular rewards recognising great work and achievements 
• A day off every year to volunteer for a charity
• Annual Christmas do and summer party to let our hair down and celebrate the season