Creating the right digital strategy is key to any project or digital campaign that we undertake.
We start with digital planning to ensure that we fully understand your business, brand, objectives and target audience.
Our Digital Strategy Process
There are four core elements to our digital strategy process
Digital Planning
Digital planning starts with a period of analysis and insight based on audience evaluation and target audience research.
In this phase we establish:
- The project/campaign aims and objectives
- Technology trend identification and target market usage
- Brand positioning, brand perception within your target market and competitive landscape
- Audience insight and evaluation
- Audience location and targeting against brand aims and objectives
Creation
Through the creation phase of the project we identify the digital channels required to bring your brand to life online.
During this phase we conduct:
- Campaign planning based on the planning phase analysis, customer engagement and touch point timeline
- Design and build of campaign elements and creation of digital estate
- Market and audience creative testing and campaign refinement
- Campaign deployment and launch
Realisation
The realisation phase focuses on bringing your campaign to your target audience.
During this phase we:
- Monitor and optimise the campaign through on-going audience sampling and insight
- Build and action the engagement timeline
- Respond and gather market insight for the duration of the campaign based on the agreed KPI’s and objectives
Evaluation
The evaluation phase is important for any digital strategy. We conduct rigorous campaign evaluation to understand audience learning for future campaigns. We deliver market insight and response, and most importantly provide ROI evaluation.
During this phase we:
- Assess and report on agreed KPI’s and campaign objectives
- Review market insight and establish future campaign or online brand opportunities
- Build upon experiences and lessons learnt for future successful campaigns
