Enjoy Digital | Pitman Training

When Pitman Training asked us to design and develop their new site, we knew that bringing focus and character to the career training market was the job for us.

The site first and foremost needed to highlight news and information about the Pitman Training network, while pinpointing the different training locations across the UK. Also, research showed that people needed suggested training routes to help them with their career. Finally, the new site had to integrate seamlessly with the company’s new state-of-the-art CRM system.

www.pitman-training.com

33% increase in web leads year on Year (measured Dec – June)

31.87% Increase in conversion rate

Our Solution

Getting the right design was critical - it had to be friendly and easy to use.

Clear call to actions were laid out, and anyone who know what training they are after, could quickly choose from a list of courses or course categories. There was also a wealth of news and information, as well as Pitman’s training locations across the UK with maps and directions. In addition to this, we added video case studies of real success stories and a Career Wizard to guide visitors towards potential training routes. Job done! Well, not quite.

Pitman works with individuals and businesses, so the site needed two separate areas, each tailored to the different needs of the user. And to ensure everything worked in harmony with their new CRM system, all forms on the website fed into it through a series of web services (XML). All leads then being automatically assigned to relevant training centre, so centre managers could act on them quickly and efficiently with complete trackability.

The Results

As soon as the new website went live, it was supported by paid search (PPC) and search engine optimisation (SEO) campaigns to ensure leads from day one.

And all without increasing on the previous level of budget spend, in fact the PPC cost per conversion has virtually halved whilst the conversion rate has nearly doubled. On top of this the amount of traffic that has been driven by natural search has increased by a third, and overall leads are up by 33% year on year.

Finally, to measure return on investment correctly, specific phone numbers were assigned to specific marketing campaigns, so they could be tracked and reported upon.

As well as the main training website, we also developed the Pitman Franchise website, with information on how to apply, funds required, success stories and more. But that’s another story!

On course

When Pitman Training asked us to design and develop their new site, we knew that bringing focus and character to the career training market was the job for us.

33% increase in web leads year on Year (measured Dec – June)

31.87% Increase in conversion rate

Our Solution

The Results

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