Fellowes knew we’d put them in a more than comfortable position to increase the reach of their ergonomic office products in an increasingly competitive market.

They’d already found through research that many workers had problems that could easily be rectified and had created a marketing campaign using "Professor Ergo" to explain how their ergonomic products could make you more comfortable and productive.

Our job was to build on this campaign across Europe by designing a website raising awareness of the problems and the need for Fellowes’ ergonomic products.

www.ergo.fellowes.com

Most popular countries since launch

Spain

Italy

UK

Poland

Our Solution

We rolled up our sleeves, made sure we were sitting ergonomically and set to work.

First, we turned to Professor Ergo who became our guide through the website, helping explain the more complex aspects of ergonomics and the issues employee face sat at a their desk.

We then made sure that each product category was explained in detail, educating the user about the differences between the categories and the products within them.

An online workstation assessment was also created to show users where their problems lie based on a series of simple questions. It then highlighted which products would help solve any issues. This list could then be printed off or emailed to colleagues. Finally, users could register to win a variety of appropriate keep-fit prizes.

We also built the Ideal Office Helper. This handy tool highlighted the 4 zones on the workstation which cause problems, the types they cause and the solutions to them. Users can click around this tool for help and advice.

The Results

The Professor Ergo campaign became a truly European effort.

The website went live early spring 2011 in twelve languages and got all Europe sitting up and taking note!

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