Microsite, game design & development cleaning.fellowes.co.uk
We realised that this new site had to be educational, it had to be eye-catching and, most of all, it had to reinforce the importance of keeping your hi-tech equipment hygienically clean.
We rolled up our sleeves and got to work creating a fun, memorable and educational website which allowed visitors to quickly find the product range for them.
Plus, to really hammer home the importance of choosing Fellowes, we developed a Flash game called ‘Bug Blaster’. This sanitary shoot ‘em up not only allowed players to request a free sample of cleaning wipes, but also gathered consumer information, and allowed for seeding across social media platforms.
Fellowes new website was a huge success, quickly drawing a large amount of traffic and mentions on twitter.
Offline marketing is now also being planned to promote it as Fellowes’ main source of product information.
So, when it comes to cleaning products, this is one website that really does shine!
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