As one of the UK’s leading customer experience research agencies, Nunwood appointed Enjoy Digital to design and develop their new website in April 2012.
Nunwood wanted to launch a website that would help showcase their wide range of services and provide a platform for their client case studies.
Nunwood set us the challenge of creating a content managed website that was flexible enough for their design team to independently update whilst also having a structure that would provide a seamless user journey throughout.
Our Solution
We decided to create a website that would position Nunwood and its senior management team as thought leaders in their field.
We then worked on a strategy to increase their ability to syndicate content to social networks. Our objectives were to raise the profile of the brand online, collect user data and promote active discussions on the site with the end goal of putting the website at the very core of the business’ marketing and networking activity.
For a market research agency like Nunwood, we established that the people within their business and the content they create would be central to the success of the site. As part of this strategy, we developed a blog feature called “Latest Thinking”. This allows Nunwood’s senior management team to create thought leadership pieces and publish white papers on the site. We also included social media share tools and Disqus commenting to encourage syndication and interaction around website content. The LinkedIn APIs were utilised to encourage users of the website to connect directly with the Nunwood team.
The Results
The website went live in May 2012 and has been well received by the Nunwood senior management team.
We are now continuing to work with Nunwood on their on-going digital strategy.
