Their new DM campaign was going to be sending people to look online for more information, so our job was to create a great site for them when they arrived.
The site needed to be full of facts and information about the different mortgage options available.
But all this needed to be given in a simple and straightforward way so customers could see how they could enjoy the benefits available to them.
To help achieve this we created an online calculator allowing visitors to quickly work out the savings they could make. It all added up to a nice and easy solution to the problem.
As well as helping customers, the site was also designed to help Bank of Ireland Mortgages by tracking visitors through the whole process. By doing this, uptake and interest could be measured and relevant messages then sent to customers depending on their actions.
The site was a home-grown success.
Not only having great interest and uptake with customers, but also helping the bank segment their customers further for future marketing opportunities.
We come highly recommended, hear what our clients have to say.
"Enjoy Digital has always been able to understand a brief and turn it into an effective online solution.
This has always been done on time with a fantastic ability to deliver great value for money."