Category: Digital Trends

The Best Apps for the Apple Watch

With loyal fans eagerly awaiting the Apple Watch release, we’re just as eager to see how companies will respond to the challenge of optimising their apps for Apple Watch users. Here are 6 apps (both new and existing) that we think will work seamlessly on the watch.

1. American Airlines

American Airlines Apple Watch

Although other airlines have also announced apps optimised for the Apple Watch, American Airlines was the first and was introduced during the official Apple event back in March (luckily for us Brits, BA’s version will be available from April 24th).

As well as displaying all your flight information, the app will also allow the user to check in with their watch, and view travel details during the flight, such as a map and the time remaining until arrival.

Users of British Airways’ version will even be greeted with a welcome message when arriving at some airports.


2. Uber

Uber Apple Watch

With the updated app for the Apple Watch, it looks like it’ll be even easier to book an Uber taxi. The app has been simplified, meaning a car can be booked at the touch of one button.

Once you’ve requested the taxi, the app confirms where it thinks you want to be picked up from, which gives the user chance to cancel if the location is wrong.

The rest of the process is as normal, allowing you to watch the driver’s progress on a map, and see the driver’s profile image and car type.


3. Starwood Hotels & Resorts

Starwood Hotels & Resorts Apple Watch

Starwood Hotels & Resorts’ app for the Apple Watch aims to make checking in at one of their hotels as easy as one press of a button. The app will also allow the user to unlock their room with a tap of their watch or a wave of the wrist.


4. Prompt

Prompt Apple Watch

Prompt is a new app, currently in development, and is a timing tool to be used during presentations (something we think is a great idea in Client Services!) The user sets out sections for the presentation and timings for each section using the iOS app. The watch can be used to keep track of where you are in the presentation, and when you should be moving onto the next section.

Although you’d need to be careful not to get caught looking at your watch too much during a presentation!


5. Dart

Dart Apple Watch

Dart is an app that allows emails to be sent with pre-created answers for the recipient to select from. The iOS or Mac app can be used to set up the emails, meaning the recipient can respond using one of the set answers, with just a touch of their Apple Watch.

This is a useful tool for quick to answer questions, such as ‘where do you want to meet?’, ‘what do you want to do at the weekend?’ etc. The app is integrated with your existing contacts and supports most email providers including iCloud, Gmail and Outlook.


6. Boiled Egg Timer

Boiled Egg Timer Apple Watch

We couldn’t resist including this one! Boiled Egg Timer does exactly what it says – allows you to set a timer for a perfectly boiled egg.

Using your Apple Watch, you select the egg size, set your ‘yolk preference’, and a time will appear on the screen showing how long you should boil the egg for.

Simple, no-fuss and surprisingly useful!


We’re interested to see how our favourite apps will update to work with the Apple Watch, to ensure that the user experience from phone to watch is seamless. We’re also looking forward to seeing how companies and individuals come up with brand new apps purely designed to be used on the Apple Watch.

The Internet of Things and The Connected Home

The ‘Internet of Things’ has become a bit of a buzz-word in the tech world. It refers to everyday objects that are connected to the internet, and one of the biggest growing areas of the ‘IoT’ is ‘The Connected Home’ or ‘Smart Homes’.

With the introduction of technology such as Nest and the announcement of Nest’s ‘partnership programme,’ the opportunities for turning the everyday home into a ‘smart home’ are becoming more and more apparent.

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A Time for Sharing, Giving and Following- the Best Christmas Campaigns of 2014

‘Never work with animals and children’ is a well-known saying, but John Lewis seems to be continuing to disregard best practice with their highly popular Christmas TV ad. With more than 18 million YouTube views, Monty the Penguin has already stolen the nation’s hearts and tears, beating their previous year’s Christmas advert The Bear and The Hare (at over 14 million views), and it’s only just December!

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Digital Trends & Predictions from the SODA

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This time last year we took you through our thoughts on the Society of Digital Agencies’ bi-annual report, which reviewed digital marketing trends and future predictions for 2014. Their report has achieved over 450,000 views and downloads worldwide, and with its latest update just released, we bring you our thoughts and insights from some of the most influential minds in our industry.

SODA 2014

In this latest issue, 2H 2014, SODA’s elite members, partners and industry leaders provide their thoughts on the latest digital trends, including; a view on “The Connected Age”, the rise of “Microvideo” and the challenges of “Modern Marketers”.
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