Category: Digital Trends

The Best Apps for the Apple Watch

With loyal fans eagerly awaiting the Apple Watch release, we’re just as eager to see how companies will respond to the challenge of optimising their apps for Apple Watch users. Here are 6 apps (both new and existing) that we think will work seamlessly on the watch.

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The Internet of Things and The Connected Home

The ‘Internet of Things’ has become a bit of a buzz-word in the tech world. It refers to everyday objects that are connected to the internet, and one of the biggest growing areas of the ‘IoT’ is ‘The Connected Home’ or ‘Smart Homes’.

With the introduction of technology such as Nest and the announcement of Nest’s ‘partnership programme,’ the opportunities for turning the everyday home into a ‘smart home’ are becoming more and more apparent.

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A Time for Sharing, Giving and Following- the Best Christmas Campaigns of 2014

‘Never work with animals and children’ is a well-known saying, but John Lewis seems to be continuing to disregard best practice with their highly popular Christmas TV ad. With more than 18 million YouTube views, Monty the Penguin has already stolen the nation’s hearts and tears, beating their previous year’s Christmas advert The Bear and The Hare (at over 14 million views), and it’s only just December!

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Digital Trends & Predictions from the SODA

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This time last year we took you through our thoughts on the Society of Digital Agencies’ bi-annual report, which reviewed digital marketing trends and future predictions for 2014. Their report has achieved over 450,000 views and downloads worldwide, and with its latest update just released, we bring you our thoughts and insights from some of the most influential minds in our industry.

SODA 2014

In this latest issue, 2H 2014, SODA’s elite members, partners and industry leaders provide their thoughts on the latest digital trends, including; a view on “The Connected Age”, the rise of “Microvideo” and the challenges of “Modern Marketers”.
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