‘Never work with animals and children’ is a well-known saying, but John Lewis seems to be continuing to disregard best practice with their highly popular Christmas TV ad. With more than 18 million YouTube views, Monty the Penguin has already stolen the nation’s hearts and tears, beating their previous year’s Christmas advert The Bear and The Hare (at over 14 million views), and it’s only just December!
Category: Digital Trends
This time last year we took you through our thoughts on the Society of Digital Agencies’ bi-annual report, which reviewed digital marketing trends and future predictions for 2014. Their report has achieved over 450,000 views and downloads worldwide, and with its latest update just released, we bring you our thoughts and insights from some of the most influential minds in our industry.
In this latest issue, 2H 2014, SODA’s elite members, partners and industry leaders provide their thoughts on the latest digital trends, including; a view on “The Connected Age”, the rise of “Microvideo” and the challenges of “Modern Marketers”.