Enjoy Digital have settled in to their brand new EDQuarter premises at 23 The Calls, Leeds; relocating a short distance from their previous location on Maude Street.
The ‘Internet of Things’ has become a bit of a buzz-word in the tech world. It refers to everyday objects that are connected to the internet, and one of the biggest growing areas of the ‘IoT’ is ‘The Connected Home’ or ‘Smart Homes’.
With the introduction of technology such as Nest and the announcement of Nest’s ‘partnership programme,’ the opportunities for turning the everyday home into a ‘smart home’ are becoming more and more apparent.
New App ‘a network of eyes’
Be My Eyes is a revolutionary non-profit, all for love app conjured and developed by Danish developer Hans Jorgen Wiberg. The app is designed to connect blind people with volunteer helpers from around the world, via the live video function on iPhones, to provide ‘eyes’ for it’s over 11.7k visually impaired users.
Team ED got into the spirit of Halloween today with a spooky Bakeoff.
5 of our top bakers entered the Bakeoff Boardroom to present their bakes to our Directors and esteemed judges Jonny and Chris, as well as a hungry and appreciative team.
Enjoy Digital is celebrating its 6th successful year in business, with considerable account victories and progressive record growth!
Successful project delivery and significant new account wins have fuelled what has been an incredibly positive year for the business, in which we’ve helped all kinds of clients achieve their marketing objectives.
Danny Ashton, of NeoMam Studios, conducted his excellent SASCon talk How to Produce Persona Success Content about the clever psychology behind what results in a piece of content ranking amongst some of the best, and being so compelling it leaves people no choice but to share it and discuss it, online and offline.
Danny aimed to show us the true nature and process of the reasons behind an engaging piece of content’s success by explaining the Triune theory. In other words,it all starts with the brain.
Britain’s most renowned playwright, William Shakespeare, once famously wrote; “All the world’s a stage…” as part of a profound speech which likens the world to a ‘universal theatre‘, life to a performance, and how we all have a part to play in it. For marketing today, this statement couldn’t be more true…
From ASDA’s ‘spot the difference’ to ‘dot-to-dot’, with the next Panel discussion which involved Joining the Dots – PR, Social & Search in Perfect Harmony, with Andy Barr (Visionary for 10 Yetis), Robin Wilson (Director Digital and PR and Social Media at McCann Erickson), Rob Weatherhead from MediaCom), and the Chair was filled by Simon Wharton (from Push ON).
One opinion follows that there is increasingly more and more conflict between PR, Social and Search. However, these forms of marketing need to work together more to manage a brand more efficiently. They are all trying to do the same thing, ie. create good and engaging content and all achieve similar outcomes (to imprive search rankings, engage followers and build a brand’s reputation). Afterall, “you’re not who you say you are, but what Google says you are”, so you need the ability to build links as well as build the brand’s image, fusing the various practices together.
Last Friday 17th January, several members of the Search team set off from Enjoy Digital for a presentation-packed day in Manchester at Mini SASCon, “organised by the digital community for the digital community”. It was a one-day event based on the main SASCon event, one of the UK’s finest Search, Analytics and Social Conferences, which takes place again this summer.
This year Mini SASCon showcased the latest thinking, innovations and technologies in digital marketing, regarding the current divergence and imminent convergence of Search, Social and PR. We were treated to several marketing authority’s sessions and panel discussions, aiming and succeeding to “educate, share best practice, inspire and enthuse”.