Google Adwords Countdown Adverts Test

Another Adwords Countdown advert success story!

Countdown adverts in Google Adwords allow for the dynamic insertion of text counting down to a specific time or event. The examples below shows what a countdown advert would look like counting down to the end of a sale.

Google Adwords Countdown Adverts

 

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Google AdWords Update – Upgraded URLs Rolled Out

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As of July 1st Google retired the destination URL field, and replaced it with two new fields; ‘Final landing page URL’ and ‘tracking template’, which contains all of your tracking information and any cross-domain redirects.

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Shopping Feed Update & A Few Quick Tips

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Last month Google announced an update to their shopping feed specifications and product category taxonomy, details of which can be found here. Due to this, we thought we’d take this opportunity to provide a few tips of our own to optimise your shopping feed.

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What CMS is right for your company?

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I’ve been asked ‘what is the best CMS?’ a lot by clients this week, the answer always comes down to what is the best CMS taking into account your company operations, business objectives, back-end system dependencies and budget.

To identify the best CMS, make a list of;

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In the press – May 2015

_DSC9184Enjoy Digital supports growth with new client services director

Leeds based digital marketing agency, Enjoy Digital has appointed Tom Rigden as client services director and expanded its team.

Mr Rigden joined Enjoy Digital in 2011 as account director, and has played a key role in the rapid growth of the business. The agency also appointed three new team members; Hannah Gibson, account manager, Ian Fiddler, studio and production manager and Mark Currass, business development manager.

Commenting on the expansion Jonathan Filewood, managing director of Enjoy Digital said: “We are continuing to invest in our client services team to ensure our customers enjoy industry leading levels of service. Our insight driven approach to digital marketing has fuelled our growth, and recruiting the best talent is fundamental to our continued success.

“We are recruiting both creative and client services talent to support our expansion, and have put in place a culture and remuneration package to attract the best.”

Enjoy Digital recently moved to a larger office on the Calls in Leeds to accommodate its team of 30, and future growth.

The agency’s works with a range of leading brands including; the University of Leeds, Bank of Ireland and Costcutter.

The FCA creates a ‘Minefield’ following Social Media Restrictions

Following a guidance consultation for the financial industry in August, the Financial Conduct Authority (FCA) has published further recommendations, intended to clarify its approach to assist firms with their approved use of financial promotions in social media.

The regulator was asked for further clarification on what could be perceived as a financial promotion, and where would the responsibility lie with regards to re-tweets, forwarding and sharing.

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The Best Apps for the Apple Watch

With loyal fans eagerly awaiting the Apple Watch release, we’re just as eager to see how companies will respond to the challenge of optimising their apps for Apple Watch users. Here are 6 apps (both new and existing) that we think will work seamlessly on the watch.

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What is Meerkat?

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Stop!  I know what you’re thinking…the last thing we need is another social media app to have to learn, get used to, and keep up with using, right?

Well actually, this is a really awesome tool, and will just become a way of life like so many apps have before it.

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what do your shoes say about you?

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Coming from a background in retail, and having previously run my own lifestyle store, clothing and particularly footwear have been of interest to me for as long as I can remember. Not in a ‘hype’ kind of way; where following trends for the sake of it is important, quite the opposite- just a love for heritage, quality and simplicity in products that have stood the test of time..

Converse is a perfect example of a brand that has created exactly that. With silhouettes such as the Jack Purcell signature shoe designed by the Canadian badminton champion in 1935 and the 70’s Chuck Taylor All Star OX that has recently been re-released and produced in exactly the same way using the same materials and manufacturing processes that were used the first time around.

Reflecting on their history Converse have recently unveiled their biggest marketing campaign to date, celebrating their best known and longest standing shoe; the Chuck Taylor All Star. A shoe favoured across the largest demographic.

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Enjoy Digital Welcomes You To Their Brand New EDQuarters!

Enjoy Digital have settled in to their brand new EDQuarter premises at 23 The Calls, Leeds; relocating a short distance from their previous location on Maude Street.

Enjoy DigitalThis move will be to their third premises along The Calls, Leeds, providing an excellent and unique working space and the ideal environment for future business growth.

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