what do your shoes say about you?

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Coming from a background in retail, and having previously run my own lifestyle store, clothing and particularly footwear have been of interest to me for as long as I can remember. Not in a ‘hype’ kind of way; where following trends for the sake of it is important, quite the opposite- just a love for heritage, quality and simplicity in products that have stood the test of time..

Converse is a perfect example of a brand that has created exactly that. With silhouettes such as the Jack Purcell signature shoe designed by the Canadian badminton champion in 1935 and the 70’s Chuck Taylor All Star OX that has recently been re-released and produced in exactly the same way using the same materials and manufacturing processes that were used the first time around.

Reflecting on their history Converse have recently unveiled their biggest marketing campaign to date, celebrating their best known and longest standing shoe; the Chuck Taylor All Star. A shoe favoured across the largest demographic.

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Enjoy Digital Welcomes You To Their Brand New EDQuarters!

Enjoy Digital have settled in to their brand new EDQuarter premises at 23 The Calls, Leeds; relocating a short distance from their previous location on Maude Street.

Enjoy DigitalThis move will be to their third premises along The Calls, Leeds, providing an excellent and unique working space and the ideal environment for future business growth.

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The Internet of Things and The Connected Home

The ‘Internet of Things’ has become a bit of a buzz-word in the tech world. It refers to everyday objects that are connected to the internet, and one of the biggest growing areas of the ‘IoT’ is ‘The Connected Home’ or ‘Smart Homes’.

With the introduction of technology such as Nest and the announcement of Nest’s ‘partnership programme,’ the opportunities for turning the everyday home into a ‘smart home’ are becoming more and more apparent.

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Be My Eyes

New App ‘a network of eyes’

Be My Eyes is a revolutionary non-profit, all for love app conjured and developed by Danish developer Hans Jorgen Wiberg. The app is designed to connect blind people with volunteer helpers from around the world, via the live video function on iPhones, to provide ‘eyes’ for it’s over 11.7k visually impaired users.

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Monty Python’s Flying Content

And now for something completely different:

It’s…

an article featuring Monty Python, ‘lovingly ripped off’ and applied to content marketing, particularly discussing the importance of how to engage your audience.

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A Time for Sharing, Giving and Following- the Best Christmas Campaigns of 2014

‘Never work with animals and children’ is a well-known saying, but John Lewis seems to be continuing to disregard best practice with their highly popular Christmas TV ad. With more than 18 million YouTube views, Monty the Penguin has already stolen the nation’s hearts and tears, beating their previous year’s Christmas advert The Bear and The Hare (at over 14 million views), and it’s only just December!

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Digital Trends & Predictions from the SODA

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This time last year we took you through our thoughts on the Society of Digital Agencies’ bi-annual report, which reviewed digital marketing trends and future predictions for 2014. Their report has achieved over 450,000 views and downloads worldwide, and with its latest update just released, we bring you our thoughts and insights from some of the most influential minds in our industry.

SODA 2014

In this latest issue, 2H 2014, SODA’s elite members, partners and industry leaders provide their thoughts on the latest digital trends, including; a view on “The Connected Age”, the rise of “Microvideo” and the challenges of “Modern Marketers”.
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We Take On The Abbey Dash & German Market

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It is the morning after the great Leeds Abbey Dash and there are a few sore thighs and calves in the office, I can hear the groans as people walk up and down the stairs.

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Digital Trends: The World in 2015 and onwards

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Earlier this month I was invited to attend the Christmas Retail Conference of one of our newest clients to help immerse our team in their business. It was a fantastic opportunity to get under the skin of the business, however one of my key takeaways was a powerful statement made by the Retail Trading Director.

 

“The world will never be moving as slow as it is now”

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Enjoy Digital announced as Finalist for the BBC Digital Excellence Award

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We’re incredibly proud to announce that we have been listed as a finalist for the BBC Digital Excellence Award as part of the North of England Excellence Awards.

BBC Digital Excellence Award

The BBC Digital Excellence Award is a new award supported by the BBC and aims to recognise the use of digital innovation and social media by organisations in the North of England.

The Digital Excellence Award is part of the North of England Excellence Awards and will be presented by Adam Parsons, presenter of Wake Up to Money, at the awards ceremony on 13 November 2014 at The Royal Armouries, Leeds.

“As awards go I don’t think it gets any better than being recognised by The North of England Excellence and the BBC, one of the most digitally innovative organisations out there. It’s credit to a great team at ED and a set of great clients that we are a finalist”. Chris Jackson – Director, Enjoy Digital

More information on the Award and Finalists. http://www.northofenglandexcellence.co.uk/news/20141031_bbc_award_finalists.asp