Enjoy Digital is awarded Elite Agency Status by The Drum in their Annual Digital Agency Census

We at Enjoy Digital are absolutely over the moon to announce that we have been ranked by The Drum Digital Census 2014 as an Elite Agency in the category 1-25 staff members. The Drum Digital Census covers all of the Digital Agencies in the UK (including London) so we have fought off prestigious competition to be awarded this accolade.

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Sponsored by Purple and GreenSquare, this highly anticipated report reviews the UK’s digital agency sector, highlighting the top performing agencies and their growth over the past year.  The Drum Digital Census is the most in-depth review of digital agencies in the UK; it recently upgraded its criteria from just fee-income performance to incorporate client satisfaction and peer recognition ratings.

This report covered over 200 UK digital agencies of which were split into 4 categories depending on their digital head count, this made the comparison much more like for like. The stats from the report show how competitive this industry is with 92% of agencies showing positive growth on previous year’s figures.

We have had an amazing year at Enjoy Digital, seeing growth across all areas of the business; we have taken on 14 new team members and 23 new clients (including Costcutter, Care UK and EasyGym). The team have worked with passion and determination to deliver above and beyond the call of duty for our clients and they continue to praise us for the proactive and efficient nature of how we operate.

Elite Agency status is determined by very demanding criteria, not just judged and set out by The Drum, but by our clients and peers as well. We’re incredibly proud to rank highly in all 3 of the polls and achieve 12th in the Elite Rankings for agency with 1-25 staff members! The breakdown of our rankings is as follows;

  • 7th in the Financial poll
  • 27th in the Client poll
  • 42nd in the Peer poll

We’d like to say a huge thank you to everyone that contributed towards our ranking within the Census including our clients, for offering such great reviews, our peers, for appreciating the work that we’ve produced over the past year and our amazing team, whom without their dedication, skill and passion none of this would be possible.

Simon on the Streets

Simon on the Streets

Simon on the Streets is an independent charity dedicated to supporting and improving the lives of those who are homeless or at risk of becoming homeless, those struggling with behavioral or mental issues, and those who are suffering from addiction. The charity offers street-based support across Leeds, Huddersfield and Bradford, providing front-line emotional and practical support for those in need, especially those with issues related to sleeping rough.
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Successful Content- It’s All In The Mind

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With so many successful types of content available, such as amazing Infographics, useful how-to guides, and even sneezing pandas, why does some content work so well?

Danny Ashton, of NeoMam Studios, conducted his excellent SASCon talk How to Produce Persona Success Content about the clever psychology behind what results in a piece of content ranking amongst some of the best, and being so compelling it leaves people no choice but to share it and discuss it, online and offline.

Danny aimed to show us the true nature and process of the reasons behind an engaging piece of content’s success by explaining the Triune theory. In other words,it all starts with the brain.

The Triune Brain

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Reputation Matters 2014

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Last week I attended the Reputation Matters conference in Manchester to hear from top-notch industry professionals on what reputation management means in a modern day communications environment. Organised by Prolific North and Don’t Panic the conference included speakers from a cross-section of the PR, communications and digital industry and provided senior level insight into some of the challenges faced by brands in recent years.

The formidable and well-respected producer and presenter Rob McLoughlin chaired the conference. Rob shared with us his experience of working on the World in Action show in the 80’s, and the results of how dramatically things can go wrong when you lose control of your reputation. I particularly enjoyed his case study of the demise of Dan Air when it was uncovered that the company was flying an aircraft that had previously been written off by insurers!

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Bards and Brands – How Shakespeare Will Shake Up Your Marketing Performance

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Britain’s most renowned playwright, William Shakespeare, once famously wrote; “All the world’s a stage…” as part of a profound speech which likens the world to a ‘universal theatre‘, life to a performance, and how we all have a part to play in it. For marketing today, this statement couldn’t be more true…

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Me, My Device & I – Gaining access to your customer’s inner circle & developing an engaged mobile relationship

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You tell them all your deepest secrets… They’re never more than 5 yards away from you. They have access to all of your personal finances and they’ve been with you through some of your best and worst times. You’ve touched them all over and at some point… they’ve probably seen you naked! If someone tried to take them away from you, you’d have a panic attack…or worse, commit a crime. It’s your Mobile Device, and it’s one of the closest, most intimate relationships that you have!  

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Costcutter Supermarkets Group selects Enjoy Digital to become strategic digital partner

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Enjoy Digital will support the transformation of Costcutter Supermarkets Group’s digital capability for both its customers and retail members.

The first project will be to create a personalised online community for our retailers, providing communication and engagement platform to integrate systems, news and best practice. The second project is to launch a new generation of consumer websites for Costcutter, Mace and kwiksave.

Using the latest technology, these developments will help Costcutter Supermarkets Group leap-frog competitors and deliver an excellent on-line experience.

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International Day of Happiness – Are you Happy with your Agency?

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Today is the International Day of Happiness, and today’s got me thinking about what makes a great client relationship. In my years in ‘agency land’, I’ve experienced some fantastic client relationships, and heard some real horror stories which always end in accounts going elsewhere.

 So, my question to you is:

Are you happy with your agency?

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Infographic: Celebrating 25 years of the world wide web

Originally conceived by Sir Tim Berners Lee in March 1989 as a way to improve communication at his workplace in CERN, the world wide web is now used by 99 per cent 18-29 year olds in America, research by CWCS has found.

CWCS web hosting has created a great infographic to show just how far the web has come over the years, with 90 per cent of internet users saying use of the internet was a good thing for them personally.
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Enjoy Digital become Sitecore Certified Partners

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As a full service digital agency, Enjoy Digital offers strategic thinking for a digital age and in an age that is more and more about personalisation and automation we’re excited to expand our already strong in-house technical offering to include the award winning Sitecore platform.

By working with Sitecore, becoming a certified partner and offering their enterprise level CMS solution, Enjoy Digital can offer ambitious clients increased levels of personalisation, real time analytics, marketing automation and ongoing easy-to-run a/b and multivariate testing to drive ongoing conversion rate optimisation.

Andy Hey – Operations Director said “Our significant in-house development team have been delivering increasingly robust and complex projects in our CMS of choice, Umbraco for 4 years now. With such a strong .net team it seemed a natural evolution to offer Sitecore as an additional platform solution for clients. It’s a robust system with so much out of the box functionality and we’re excited to already be working with some ambitious and forward thinking clients to test the boundaries of what is a fantastic piece of software.”