The Best Apps for the Apple Watch

With loyal fans eagerly awaiting the Apple Watch release, we’re just as eager to see how companies will respond to the challenge of optimising their apps for Apple Watch users. Here are 6 apps (both new and existing) that we think will work seamlessly on the watch.

1. American Airlines

American Airlines Apple Watch

Although other airlines have also announced apps optimised for the Apple Watch, American Airlines was the first and was introduced during the official Apple event back in March (luckily for us Brits, BA’s version will be available from April 24th).

As well as displaying all your flight information, the app will also allow the user to check in with their watch, and view travel details during the flight, such as a map and the time remaining until arrival.

Users of British Airways’ version will even be greeted with a welcome message when arriving at some airports.


2. Uber

Uber Apple Watch

With the updated app for the Apple Watch, it looks like it’ll be even easier to book an Uber taxi. The app has been simplified, meaning a car can be booked at the touch of one button.

Once you’ve requested the taxi, the app confirms where it thinks you want to be picked up from, which gives the user chance to cancel if the location is wrong.

The rest of the process is as normal, allowing you to watch the driver’s progress on a map, and see the driver’s profile image and car type.


3. Starwood Hotels & Resorts

Starwood Hotels & Resorts Apple Watch

Starwood Hotels & Resorts’ app for the Apple Watch aims to make checking in at one of their hotels as easy as one press of a button. The app will also allow the user to unlock their room with a tap of their watch or a wave of the wrist.


4. Prompt

Prompt Apple Watch

Prompt is a new app, currently in development, and is a timing tool to be used during presentations (something we think is a great idea in Client Services!) The user sets out sections for the presentation and timings for each section using the iOS app. The watch can be used to keep track of where you are in the presentation, and when you should be moving onto the next section.

Although you’d need to be careful not to get caught looking at your watch too much during a presentation!


5. Dart

Dart Apple Watch

Dart is an app that allows emails to be sent with pre-created answers for the recipient to select from. The iOS or Mac app can be used to set up the emails, meaning the recipient can respond using one of the set answers, with just a touch of their Apple Watch.

This is a useful tool for quick to answer questions, such as ‘where do you want to meet?’, ‘what do you want to do at the weekend?’ etc. The app is integrated with your existing contacts and supports most email providers including iCloud, Gmail and Outlook.


6. Boiled Egg Timer

Boiled Egg Timer Apple Watch

We couldn’t resist including this one! Boiled Egg Timer does exactly what it says – allows you to set a timer for a perfectly boiled egg.

Using your Apple Watch, you select the egg size, set your ‘yolk preference’, and a time will appear on the screen showing how long you should boil the egg for.

Simple, no-fuss and surprisingly useful!


We’re interested to see how our favourite apps will update to work with the Apple Watch, to ensure that the user experience from phone to watch is seamless. We’re also looking forward to seeing how companies and individuals come up with brand new apps purely designed to be used on the Apple Watch.

What is Meerkat?


Stop!  I know what you’re thinking…the last thing we need is another social media app to have to learn, get used to, and keep up with using, right?

Well actually, this is a really awesome tool, and will just become a way of life like so many apps have before it.

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what do your shoes say about you?

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Coming from a background in retail, and having previously run my own lifestyle store, clothing and particularly footwear have been of interest to me for as long as I can remember. Not in a ‘hype’ kind of way; where following trends for the sake of it is important, quite the opposite- just a love for heritage, quality and simplicity in products that have stood the test of time..

Converse is a perfect example of a brand that has created exactly that. With silhouettes such as the Jack Purcell signature shoe designed by the Canadian badminton champion in 1935 and the 70’s Chuck Taylor All Star OX that has recently been re-released and produced in exactly the same way using the same materials and manufacturing processes that were used the first time around.

Reflecting on their history Converse have recently unveiled their biggest marketing campaign to date, celebrating their best known and longest standing shoe; the Chuck Taylor All Star. A shoe favoured across the largest demographic.

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Enjoy Digital Welcomes You To Their Brand New EDQuarters!

Enjoy Digital have settled in to their brand new EDQuarter premises at 23 The Calls, Leeds; relocating a short distance from their previous location on Maude Street.

Enjoy DigitalThis move will be to their third premises along The Calls, Leeds, providing an excellent and unique working space and the ideal environment for future business growth.

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The Internet of Things and The Connected Home

The ‘Internet of Things’ has become a bit of a buzz-word in the tech world. It refers to everyday objects that are connected to the internet, and one of the biggest growing areas of the ‘IoT’ is ‘The Connected Home’ or ‘Smart Homes’.

With the introduction of technology such as Nest and the announcement of Nest’s ‘partnership programme,’ the opportunities for turning the everyday home into a ‘smart home’ are becoming more and more apparent.

eero image

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Be My Eyes

New App ‘a network of eyes’

Be My Eyes is a revolutionary non-profit, all for love app conjured and developed by Danish developer Hans Jorgen Wiberg. The app is designed to connect blind people with volunteer helpers from around the world, via the live video function on iPhones, to provide ‘eyes’ for it’s over 11.7k visually impaired users.

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Monty Python’s Flying Content

And now for something completely different:


an article featuring Monty Python, ‘lovingly ripped off’ and applied to content marketing, particularly discussing the importance of how to engage your audience.

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A Time for Sharing, Giving and Following- the Best Christmas Campaigns of 2014

‘Never work with animals and children’ is a well-known saying, but John Lewis seems to be continuing to disregard best practice with their highly popular Christmas TV ad. With more than 18 million YouTube views, Monty the Penguin has already stolen the nation’s hearts and tears, beating their previous year’s Christmas advert The Bear and The Hare (at over 14 million views), and it’s only just December!

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Digital Trends & Predictions from the SODA

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This time last year we took you through our thoughts on the Society of Digital Agencies’ bi-annual report, which reviewed digital marketing trends and future predictions for 2014. Their report has achieved over 450,000 views and downloads worldwide, and with its latest update just released, we bring you our thoughts and insights from some of the most influential minds in our industry.

SODA 2014

In this latest issue, 2H 2014, SODA’s elite members, partners and industry leaders provide their thoughts on the latest digital trends, including; a view on “The Connected Age”, the rise of “Microvideo” and the challenges of “Modern Marketers”.
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We Take On The Abbey Dash & German Market


It is the morning after the great Leeds Abbey Dash and there are a few sore thighs and calves in the office, I can hear the groans as people walk up and down the stairs.

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