Coming from a background in retail, and having previously run my own lifestyle store, clothing and particularly footwear have been of interest to me for as long as I can remember. Not in a ‘hype’ kind of way; where following trends for the sake of it is important, quite the opposite- just a love for heritage, quality and simplicity in products that have stood the test of time..
Converse is a perfect example of a brand that has created exactly that. With silhouettes such as the Jack Purcell signature shoe designed by the Canadian badminton champion in 1935 and the 70’s Chuck Taylor All Star OX that has recently been re-released and produced in exactly the same way using the same materials and manufacturing processes that were used the first time around.
Reflecting on their history Converse have recently unveiled their biggest marketing campaign to date, celebrating their best known and longest standing shoe; the Chuck Taylor All Star. A shoe favoured across the largest demographic.