A few weeks ago some members of the Search team sat down together to enjoy an insightful webinar, hosted by Paul Bongers @Searchmetrics. The live video discussed the importance of creative content, and how to review its effectiveness in terms of SEO and social media. Here we discuss and summarise the main points, to share with our readers.
Firstly, to produce the best content you need to understand the market positioning of the business, and how the business is perceived by current and potential customers, to target the right audience. As Paul describes, ‘understanding your market is impossible without accurate data.’