Successful Content- It’s All In The Mind

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With so many successful types of content available, such as amazing Infographics, useful how-to guides, and even sneezing pandas, why does some content work so well?

Danny Ashton, of NeoMam Studios, conducted his excellent SASCon talk How to Produce Persona Success Content about the clever psychology behind what results in a piece of content ranking amongst some of the best, and being so compelling it leaves people no choice but to share it and discuss it, online and offline.

Danny aimed to show us the true nature and process of the reasons behind an engaging piece of content’s success by explaining the Triune theory. In other words,it all starts with the brain.

The Triune Brain

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Reputation Matters 2014

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Last week I attended the Reputation Matters conference in Manchester to hear from top-notch industry professionals on what reputation management means in a modern day communications environment. Organised by Prolific North and Don’t Panic the conference included speakers from a cross-section of the PR, communications and digital industry and provided senior level insight into some of the challenges faced by brands in recent years.

The formidable and well-respected producer and presenter Rob McLoughlin chaired the conference. Rob shared with us his experience of working on the World in Action show in the 80’s, and the results of how dramatically things can go wrong when you lose control of your reputation. I particularly enjoyed his case study of the demise of Dan Air when it was uncovered that the company was flying an aircraft that had previously been written off by insurers!

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Bards and Brands – How Shakespeare Will Shake Up Your Marketing Performance

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Britain’s most renowned playwright, William Shakespeare, once famously wrote; “All the world’s a stage…” as part of a profound speech which likens the world to a ‘universal theatre‘, life to a performance, and how we all have a part to play in it. For marketing today, this statement couldn’t be more true…

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Me, My Device & I – Gaining access to your customer’s inner circle & developing an engaged mobile relationship

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You tell them all your deepest secrets… They’re never more than 5 yards away from you. They have access to all of your personal finances and they’ve been with you through some of your best and worst times. You’ve touched them all over and at some point… they’ve probably seen you naked! If someone tried to take them away from you, you’d have a panic attack…or worse, commit a crime. It’s your Mobile Device, and it’s one of the closest, most intimate relationships that you have!  1
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Costcutter Supermarkets Group selects Enjoy Digital to become strategic digital partner

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Enjoy Digital will support the transformation of Costcutter Supermarkets Group’s digital capability for both its customers and retail members.

The first project will be to create a personalised online community for our retailers, providing communication and engagement platform to integrate systems, news and best practice. The second project is to launch a new generation of consumer websites for Costcutter, Mace and kwiksave.

Using the latest technology, these developments will help Costcutter Supermarkets Group leap-frog competitors and deliver an excellent on-line experience.

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International Day of Happiness – Are you Happy with your Agency?

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Today is the International Day of Happiness, and today’s got me thinking about what makes a great client relationship. In my years in ‘agency land’, I’ve experienced some fantastic client relationships, and heard some real horror stories which always end in accounts going elsewhere.

 So, my question to you is:

Are you happy with your agency?

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Infographic: Celebrating 25 years of the world wide web

Originally conceived by Sir Tim Berners Lee in March 1989 as a way to improve communication at his workplace in CERN, the world wide web is now used by 99 per cent 18-29 year olds in America, research by CWCS has found.

CWCS web hosting has created a great infographic to show just how far the web has come over the years, with 90 per cent of internet users saying use of the internet was a good thing for them personally.
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Enjoy Digital become Sitecore Certified Partners

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As a full service digital agency, Enjoy Digital offers strategic thinking for a digital age and in an age that is more and more about personalisation and automation we’re excited to expand our already strong in-house technical offering to include the award winning Sitecore platform.

By working with Sitecore, becoming a certified partner and offering their enterprise level CMS solution, Enjoy Digital can offer ambitious clients increased levels of personalisation, real time analytics, marketing automation and ongoing easy-to-run a/b and multivariate testing to drive ongoing conversion rate optimisation.

Andy Hey – Operations Director said “Our significant in-house development team have been delivering increasingly robust and complex projects in our CMS of choice, Umbraco for 4 years now. With such a strong .net team it seemed a natural evolution to offer Sitecore as an additional platform solution for clients. It’s a robust system with so much out of the box functionality and we’re excited to already be working with some ambitious and forward thinking clients to test the boundaries of what is a fantastic piece of software.”

Mini SASCon- From Harmonising PR, Social and Search to the Top 5 Brands which ‘Get’ Social

From ASDA’s ‘spot the difference’ to ‘dot-to-dot’, with the next Panel discussion which involved Joining the Dots – PR, Social & Search in Perfect Harmony, with Andy Barr (Visionary for 10 Yetis), Robin Wilson (Director Digital and PR and Social Media at McCann Erickson), Rob Weatherhead from MediaCom), and the Chair was filled by Simon Wharton (from Push ON).

One opinion follows that there is increasingly more and more conflict between PR, Social and Search. However, these forms of marketing need to work together more to manage a brand more efficiently. They are all trying to do the same thing, ie. create good and engaging content and all achieve similar outcomes (to imprive search rankings, engage followers and build a brand’s reputation). Afterall, “you’re not who you say you are, but what Google says you are”, so you need the ability to build links as well as build the brand’s image, fusing the various practices together.

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Mini SASCon- Where Next for Metrics and Why Content and Context are the key to making meaningful social connections

The first Mini SASCon Panel discussion of the day, Where Next for Metrics , considering the progression of search engine metrics, took centre stage (or at least slightly to the side of it). The speakers introduced themselves as Tim Langley (CEO of Canddi), David Gerrard (Senior SEO Consultant for PushON), Ryan McKay (Head of SEO for MediaCom I-Lab) and the position of Chair (or referee in this more informal setting) was filled by Richard Gregory, who had welcomed us earlier to the MiniSASCon event.

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