Before you start questioning the story behind this post, I will put your minds at ease; Enjoy Digital took part in Simon On The Streets’ 5th annual Sleep Out, which was called #SleepwithSimon.
Enjoy Digital is celebrating its 6th successful year in business, with considerable account victories and progressive record growth!
Successful project delivery and significant new account wins have fuelled what has been an incredibly positive year for the business, in which we’ve helped all kinds of clients achieve their marketing objectives.
We at Enjoy Digital are absolutely over the moon to announce that we have been ranked by The Drum Digital Census 2014 as an Elite Agency in the category of 1-25 staff members! The Drum Digital Census covers all of the Digital Agencies in the UK (including London), so we have fought off prestigious competition to be awarded this accolade.
Simon on the Streets is an independent charity dedicated to supporting and improving the lives of those who are homeless or at risk of becoming homeless, those struggling with behavioral or mental issues, and those who are suffering from addiction. The charity offers street-based support across Leeds, Huddersfield and Bradford, providing front-line emotional and practical support for those in need, especially those with issues related to sleeping rough.
Danny Ashton, of NeoMam Studios, conducted his excellent SASCon talk How to Produce Persona Success Content about the clever psychology behind what results in a piece of content ranking amongst some of the best, and being so compelling it leaves people no choice but to share it and discuss it, online and offline.
Danny aimed to show us the true nature and process of the reasons behind an engaging piece of content’s success by explaining the Triune theory. In other words,it all starts with the brain.
Last week I attended the Reputation Matters conference in Manchester to hear from top-notch industry professionals on what reputation management means in a modern day communications environment. Organised by Prolific North and Don’t Panic the conference included speakers from a cross-section of the PR, communications and digital industry and provided senior level insight into some of the challenges faced by brands in recent years.
The formidable and well-respected producer and presenter Rob McLoughlin chaired the conference. Rob shared with us his experience of working on the World in Action show in the 80’s, and the results of how dramatically things can go wrong when you lose control of your reputation. I particularly enjoyed his case study of the demise of Dan Air when it was uncovered that the company was flying an aircraft that had previously been written off by insurers!
Britain’s most renowned playwright, William Shakespeare, once famously wrote; “All the world’s a stage…” as part of a profound speech which likens the world to a ‘universal theatre‘, life to a performance, and how we all have a part to play in it. For marketing today, this statement couldn’t be more true…
You tell them all your deepest secrets… They’re never more than 5 yards away from you. They have access to all of your personal finances and they’ve been with you through some of your best and worst times. You’ve touched them all over and at some point… they’ve probably seen you naked! If someone tried to take them away from you, you’d have a panic attack…or worse, commit a crime. It’s your Mobile Device, and it’s one of the closest, most intimate relationships that you have!
Enjoy Digital will support the transformation of Costcutter Supermarkets Group’s digital capability for both its customers and retail members.
The first project will be to create a personalised online community for our retailers, providing communication and engagement platform to integrate systems, news and best practice. The second project is to launch a new generation of consumer websites for Costcutter, Mace and kwiksave.
Using the latest technology, these developments will help Costcutter Supermarkets Group leap-frog competitors and deliver an excellent on-line experience.
Today is the International Day of Happiness, and today’s got me thinking about what makes a great client relationship. In my years in ‘agency land’, I’ve experienced some fantastic client relationships, and heard some real horror stories which always end in accounts going elsewhere.
So, my question to you is:
Are you happy with your agency?